98 notes &
Developed by DDB New Zealand for New Zealand retailer Superette, the highly inventive bench ads used word blocks to press short-shorts sale message into people’s bare legs so when they walk around as free advertising.
98 notes &
Developed by DDB New Zealand for New Zealand retailer Superette, the highly inventive bench ads used word blocks to press short-shorts sale message into people’s bare legs so when they walk around as free advertising.
box. That looks painful though.
I’m sorry. But this is just really clever.
Reppin’ my country. We’re fucking genius’
Saw this ages ago. I still think it is such an amazing idea. How I envy those with ideas.